What Printed Materials Might I Need for an Expo?

Expos and trade shows are a fantastic opportunity to showcase your brand, connect with potential clients, and leave a lasting impression. To make the most of your presence, having the right printed materials is essential. Here’s a guide to the must-have items for your expo, along with how they can elevate your booth.

1. Roller Banners

Roller banners are a staple for any expo. They are portable, easy to set up, and provide a large canvas to display your company name and key services. Place them strategically to draw attention to your stand. We’ve got both budget and premium options to choose from. Most people at expos tend to go for the budget option, but we’ve heard from plenty of companies that the premium choice really helps them stand out. Other exhibitors often ask them where they got it, and it grabs attention in a big way compared to competitors.  We’re also working on a new product – Fabric Banners.  We’re still working on all the details but they’ll be lighter, more versatile and eco friendly.  

2. Posters

Posters can be used to highlight specific products, services, or promotional offers.  A good idea is to have a poster offering a discount for visitors to your stand.  They work well as part of your booth’s backdrop or on nearby walls to attract foot traffic. Consider framing smaller A3 and A4 posters to give them a polished and professional look. 

3. Stickers

Stickers are a fun and interactive way to engage with attendees. They can be branded with your logo or a catchy slogan and handed out as freebies. 

4. Business Cards

Never underestimate the power of a well-designed business card. They are essential for networking and ensuring potential clients have your contact information.  Be sure to gather them from other attendees, as you’ll need them to follow up later and stay in touch.  We offer simple or nicer laminated cards.

5. Leaflets 

Leaflets are ideal for providing detailed information about your products or services. They are compact, easy to distribute, and can be taken home by attendees for future reference.  

6. Name Badges and Lanyards

Name badges and lanyards not only help identify your team but also add a professional touch to your booth. They can be branded to reinforce your company identity. 

7. Booklets

Booklets are perfect for showcasing a comprehensive range of products or services. 

8. Deskpads

Deskpads are a unique and practical giveaway item. They keep your brand visible on attendees’ desks long after the expo ends. 

Other thoughts

If you’d like help with anything printed for your upcoming event, contact us now.