Why do some prices have VAT?

The VAT on printing is different depending on the content and the finish. 

Generally, leaflets, brochures, booklets, manuals, books, and orders of service are zero rated (0% VAT).

Anything else (forms, posters, documents, invitations, vouchers, etc) needs to be priced with 20% VAT. 

Our order summary box displays the VAT on each order, and we’ll email you a VAT receipt. 

For more information please see the HMRC website here: https://www.gov.uk/guidance/zero-rating-books-and-printed-matter-for-vat-notice-70110